Egypt launches new campaign to lure tourists
Zawya.com
The Ministry of Tourism presented this week a new advertising campaign to lure tourists to
The previous campaign, "The Gift of the Sun," launched in 2006 to mixed reviews. Some criticized the fact that the campaign did not emphasize
The new campaign, announced Monday, has the slogan "Egypt: where it all begins," and highlights the Pyramids, Sphinx and other uniquely Egyptian attractions while not failing to mention Egypt's "aquatic paradise."
Tourism to
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