Egypt

Exhibition: King Tut's arrival in Dallas mostly remains a mystery

The Dallas Morning News (Michael Granberry)

With only four days to go, the Dallas Museum of Art is working feverishly to brace itself for an exhibition that 1 million people might come to see. "Tutankhamun and the Golden Age of the Pharaohs" opens Friday, but so far, the boy king is keeping a low profile.

The show's treasures consist of 130 rare Egyptian artifacts, some of which might predate Moses. But in terms of advertising, only scattered evidence suggests that a cultural event of such magnitude is about to arrive, which raises the question:

Is Dallas ready for King Tut?

Yes, says Judy Conner, director of marketing for the DMA. But even she acknowledges that Tut might not make his presence felt until the curtain rises. "If you were to come to the downtown area today, you'd say, 'Gosh, where are all the banners about Tut?' " says Ms. Conner, whose venue will host the exhibition for 32 weeks – until May 17, 2009.

Tickets remain even for opening weekend, but, Ms. Conner says, plenty is happening behind the scenes. Preparations involve not only marketing and promotion but also transportation and security.

The stakes are high and, in some cases, unparalleled in the city's cultural history.

See the above page for more.

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Egypt